016: Boss Up: How to Transition from Business Owner to CEO

April 27, 2017

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO?

Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched your business, you were confident in your technical abilities to deliver the products, solutions or services. Perhaps, you also were confident in your ability to manage your accounting, sales and marketing.

With your business growing, is it time to develop additional skills and to transition to a fully functioning chief executive officer? This transition is crucial to your continued business growth to help successfully enter new markets, to engage a higher-level client and to close bigger more lucrative deals.

Show notes: https://ensightium.com/boss-transition-business-owner-ceo/

 

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015: Excellent Customer Service Should Be Your First Focus

April 20, 2017

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs.

Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personnel, suffering a broken nose, a concussion, a sinus injury requiring surgery and lost two front teeth. Of course, this is beyond the pale and outside the mainstream, but it happened because United wanted to fly its employees at the expense of paid and seated customers.

United’s financial hit included $255 million loss in market capitalization, a 57 percent drop in profits, and many credit card customers destroyed their cards. It will take years for United to recover from this shameful, unfortunate and unnecessary situation. 

If you are in business, customer service matters and should be your first priority and focus.

 

Show notes: https://ensightium.com/excellent-customer-service-first-focus/ 

 

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014: When It Pays to Fire Clients

April 13, 2017

Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you take extreme care in executing your decision as you end a client relationship.

Why would you ever fire your client? There are many valid reasons to part ways with a client to grow your business, to improve your capacity or to capitalize on new opportunities. And, sometimes you have just outgrown each other. Whatever your reason, ending a business relationship is a very delicate situation that requires diplomacy, significant forethought, planning and flawless execution to ensure you don’t burn bridges or harm your brand and reputation.

Show Notes: https://ensightium.com/when-it-pays-to-fire-clients/ 

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013: Best Marketing Ideas for Spectacular Business Growth

April 6, 2017

Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it, and who should hear it. Marketing is and should be viewed as a critical investment for the financial success of your business. PERIOD. Marketing is not optional. It’s imperative. 

Believe it or not, you will spend significantly more money if you don’t commit to a strategic marketing communications plan that will help you win customers, increase your sales and create buzz about your products or services.

Show notes: https://ensightium.com/best-marketing-ideas-for-business-growth/

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012: How to Align Sales and Marketing for Breakthrough Profits

March 30, 2017

The terms sales and marketing are often used interchangeably. However, these vital functions provide very different—and equally important—contributions to the company or organization. They’re in fact the yin-yang that cultivates customers, generates sales, and serves as the fuel for your company.

Today, we explore how to align your sales and marketing functions to significantly improve revenue generation, enhance productivity and to increase profitability. Many business owners and executives incorrectly believe marketing is an expense that in a budget crunch should be significantly cut or completely eliminated. Nothing is further from reality.

Marketing is and should be viewed as a critical investment to the financial success of the organization. Sales without an appropriate marketing function is more costly, less effective and reduces the bottom-line. 

Show notes: https://ensightium.com/how-to-align-sales-marketing-profits/

 

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011: Capacity, Cash Flow and Calculated Risks

March 23, 2017

Growing or managing your business can be a daunting challenge. Keeping customer acquisition and opportunity costs low is extremely important for sustainable business growth and revenue generation.

Today, we will unpack how to assess business opportunities and optimize business growth potential without bankrupting the company, to identify niche and target markets to accelerate customer acquisition and revenue generation, and improve your return on investment.

Show notes:  https://ensightium.com/capacity-cash-risks/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

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010: 10 Awesome Lessons from the Best Global Brands Part 2

March 16, 2017

I hope you have been able to incorporate lessons from last week’s episode. Today, we will continue to examine lessons from the 10 Best Global Brands. As a reminder, the 100 Best Global Brand valuations by Interbrand, a global branding consultancy, are distributed each October.

The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners. The lessons will help you strategize, implement and achieve your desired growth, and to build a strong and resilient customer-focused brand. For our purposes, we have isolated a specific lesson from each brand.

Show Notes:  https://ensightium.com/10-awesome-lessons-best-brands-part-two/

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009: 10 Awesome Lessons from the Best Global Brands Part 1

March 9, 2017

In today’s episode, we will examine lessons from the 10 Best Global Brands as valuated by Interbrand, a global branding agency. The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners.

The lessons will help you strategize, implement and achieve your desired growth, and to build a strong and resilient customer-focused brand. For our purposes, we have isolated a specific lesson from each brand.

Show Notes: https://ensightium.com/10-awesome-lessons-best-brands-part-one/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

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008: Relationship Power: The Art and Science of Winning Business

March 2, 2017

Today, we will focus on a mission-critical skill—relationship building—for the success and viability of your business. Having the ability to confidently and effectively engage with people in both business and social environments is imperative to successfully market your business, to develop key relationships, and to attract business opportunities.

So, love it or hate it, relationship building is everyone’s responsibility in your company. And, mastering this skill will provide enormous benefits and opportunities for your business to succeed.

Show Notes: https://ensightium.com/relationship-power-art-science-winning-business/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

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007: How to Improve Communications for Successful Growth

February 23, 2017

In our previous episode, we discussed lead generation strategies for your business success. Now, we turn our focus to effective communication strategies that will engage your current and prospective customers.

Small business owners can effectively employ the following techniques to strengthen their customer relationships, to attract new customers, to differentiate their products and services, and to enhance their profitability.

Show Notes: https://ensightium.com/how-to-improve-communications-results/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

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