006: Generating Leads Is Easier Than You Think

February 16, 2017

Many business owners believe generating leads is a costly, low return and difficult task. By purposefully and strategically creating a lead generation plan, you can significantly reduce spend by maximizing low cost and highly effective platforms to develop a sales pipeline.

Today, we introduce lead generation and explore several tools and techniques that small business owners can implement now.

Show Notes: https://ensightium.com/generating-leads-easier-think/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

00:0000:00

005: Perfect Pitch: Keys to Winning More Business

February 9, 2017

In an extremely competitive marketplace, creating customer value is essential for winning more business. Optimizing sales and marketing activities while employing customer cultivation, acquisition and activation strategies are significant drivers to increase sales volume, differentiate products and services, create competitive advantages to win more business and accelerate growth.

 Today, we delve into purchase decision-drivers, the marketing and sales funnel and how to create strategies that increase sales volume and maximize marketing spend to win more business.

Show Notes: https://ensightium.com/perfect-pitch-keys-winning-business/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

00:0000:00

004: Supercharge Your Executive Brand

February 2, 2017

Today, we will explore the executive brand strategies used by influential CEOs to increase their top-line revenue, gain access to more deal flow and bring in bigger dollars.

When you think of branded CEOs, many come to mind, including Steve Jobs (Apple), Richard Branson (Virgin), Warren Buffet(Berkshire Hathaway), Martha Stewart, Oprah Winfrey, and the list goes on. Each of them have carefully and purposefully created iconic CEO brands that enabled them to build their companies and to become category and market leaders.

If you are thinking it worked for them, but can’t work for you. Think again. They all started with passion, tenacity, a vision and invested in their greatest strategic asset—their brand. And, you can too.

Show Notes: https://ensightium.com/executive-brand/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/

00:0000:00

003: How to Attract Awesome Talent with a Powerful Employer Brand

January 26, 2017

Growing your business is no small feat and requires several critical resources. And chief among them is highly qualified talent that can help address new client demands, new marketplace realities and modify internal processes to cost-effectively deliver new products and services.

Many small business owners and entrepreneurs falsely believe they are unable to successfully hire the best in-demand talent as the competition with larger and global corporations is unwinnable. 

Today, we will explore why savvy CEOs care about their employer brand, the game-changing employer brand strategies to win the war for talent and how to leverage your employer brand to acquire the talent needed to accelerate your growth.

Show Notes: https://ensightium.com/employer-brand/

 

00:0000:00

002: Everything You Need to Know for Successful Branding

January 19, 2017

In today’s highly competitive marketplace, differentiating your company, products and services is a business imperative.

Oftentimes, small business owners and entrepreneurs struggle to develop sound strategies to successfully compete. Here’s where a proactive and well-thought-out brand strategy is the secret to unlocking key competitive advantages for your company that will increase market share, attract the right customers and build brand loyalty.  

Today, we will explore the business case for branding your company, the key faux pas, mistakes and missteps that impede success and how to build a breakout brand.

Show Notes: https://ensightium.com/successful-branding/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

00:0000:00

001: Branding Matters: Unlock Competitive Advantages for Faster Growth

January 12, 2017

Welcome to our inaugural podcast!

From challenging the status quo to breakthrough innovation, here you will find actionable strategies and thought-provoking topics to educate, engage and empower you.  

Taking the required time to proactively and consistently manage your company’s brand provides unmatched opportunities to increase your market share, to attract purchase-ready customers, to retain your top customers, and to build a top-performing team. Your brand is vital to the long-term profitability of your small business. 

Show Notes: https://ensightium.com/branding-competitive-advantages/

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/.

 

We sincerely appreciate your support!

 

 

   

00:0000:00